Cultivate a strong personal brand

Cultivating a strong personal brand can yield a lifetime of benefits. Yet many people mistakenly believe that personal branding is mostly about things like choosing stylish clothing and memorizing an effective elevator speech. They don’t realize that successful...

All about phishing scams (and the best ways to avoid them)

Is data security, online privacy and identity theft a top concern? If it’s not, it should be. More than ever, we’re seeing increasingly sophisticated attempts from hackers to steal information from organizations, and use it to commit identity theft and fraud. Hackers...

Do you need to improve your listening skills?

How would you rate your listening skills? Listening to your clients — truly listening to what they are trying to tell you — is an important way to increase customer satisfaction and to help prevent misunderstandings, including those that can lead to E&O claims....

Have you claimed your agency’s Yelp page?

Yelp is growing in popularity by virtually any measure. The social review platform has an average of 77 million monthly unique mobile web visitors and an average of 37 million monthly unique mobile app users each month. While a business may have a strong social media...

Five minutes of your time

Has anyone ever asked for five minutes of your time? What is five minutes of your time even worth? If a client, employee, friend or significant other asked for five minutes of your time—do you have it to give? Or are you simply too wrapped up in your day and the tasks...