Do your customers like you?

Have you ever thought about why your customers choose to come to you with their insurance needs? Competition in the insurance marketplace is greater today than ever before. A customer can get a quote and buy a policy—sometimes within just a few minutes—for almost any...

Millennial-owned businesses on the rise

Did you know that companies owned by Millennials are one of the fastest-growing types of businesses today? More so than any other generation before them, Millennials have a strong desire to own their own businesses. Studies show that almost half of young adults in...

Don’t make these e-mail marketing mistakes

E-mail can be an important tool for marketing your insurance business. But e-mail marketing can be tricky — federal law requires that anyone sending out e-mail for commercial purposes follow some specific rules or risk costly penalties. The CAN-SPAM Act covers...

Simple ways to boost your agency’s Facebook reach

Most businesses know Facebook is constantly tweaking its algorithm. This presents a challenge to those looking to garner exposure and attract a strong audience. Here are four tips that you might not have heard of to increase your agency’s audience on Facebook...